-ALI HUSSEIN M. AHMAD. (TP077707) Problem Definition: after some user surveys and interviews, some of the pin points were: - Tokyo residents believe that riding a bike in the city is difficult due to the long rides and difficult road conditions. (Owens, 2019) - Despite the high cost of driving, people from Sydney, Los Angeles, and Tokyo prefer to use their vehicles for transportation. (Owens, 2019) User persona: Name: Bob Smith Age: 28 Profession: surfer Location: Sydney, Australia (Owens, 2019) Bob, a professional surfer in Sydney, starts his day at 5 am. He enjoys a healthy breakfast before driving to the beach with his surfboard. Arriving at 6:30 am, he struggles to find parking and reluctantly pays a 5 AUD parking fee. After surfing, he faces rush hour traffic on his way to the city. Frustrated with traffic and high parking costs, he wishes for alternative options (Owens, 2019) Storyboard: Bob starts his day early, driving to the beach for surfing. He struggles with parking and tra...
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